Over the last year, AI has completely changed the way people search online. Instead of scrolling through pages of Google results, people are asking ChatGPT for recommendations, reading Google's AI Overviews, and discovering businesses through Instagram, TikTok, YouTube, and Reddit. It's a different experience than it was even a few years ago, and it's left a lot of business owners asking the same question: If AI is doing the searching for people, does SEO still matter? The an