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why year-round marketing matters (even for seasonal businesses)
We are approaching a slow season for many businesses. Seasonal businesses in tourism, hospitality, retail, real estate, and professional services have either closed or are slowing down over the winter months. Learn what you can do in the slow months to ensure your busy months are even more impactful.
Dec 2, 2025


why you shouldn’t throw your brand identity out the window
weighing in on the cracker barrel drama In August, Cracker Barrel made headlines, not for its biscuits, but for a rebrand that went sideways almost immediately. The company swapped out its iconic “Old Country Store” logo and rustic visuals for a minimalist, text-only design and began testing sleek, modern interiors in a few stores. Within days, customers revolted. The backlash was fast and fierce. Loyal diners felt like the brand they knew and loved had been stripped of its
Sep 12, 2025
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