weighing in on the cracker barrel drama In August, Cracker Barrel made headlines, not for its biscuits, but for a rebrand that went sideways almost immediately. The company swapped out its iconic “Old Country Store” logo and rustic visuals for a minimalist, text-only design and began testing sleek, modern interiors in a few stores. Within days, customers revolted. The backlash was fast and fierce. Loyal diners felt like the brand they knew and loved had been stripped of its

Choosing the right logo is an essential first step in building your brand. As a graphic designer at Blue Seven Studio, I’m here to simplify the process, from understanding logotypes to finding what best represents your business's unique personality and values. Let’s walk through each type of logo and how to select the perfect one for your brand. 1. Wordmark (Logotype) What It Is: A logo that solely uses the brand's name in a unique typographic style. When to Choose It: Ideal

Rebranding is more than just a fresh logo or a new color-way—it's a strategic move that can redefine your business and set the stage for fut